The Pacific Institute of Reflexology is for sale. I, Christopher Shirley, owner/operator have practiced reflexology and taught reflexology training courses since 1978.  I am about to retire in the next few years. I take pride in the quality of the courses offered. Along the way, I have created and published popular foot, hand and ear reflexology charts, an instructional foot reflexology DVD and a series of ten professional marketing brochures.

Consistently, the Pacific Institute of Reflexology has been marketed to establish its name and reputation in the market place. Obviously, my clients and students are aware of me and my running of the Institute. However, the Pacific Institute of Reflexology has established for itself a high profile and earned an excellent reputation  for the quality of its services and products in the eyes of the public. 

The Pacific Institute of Reflexology has five sources of income. Income is received from teaching courses, from providing professional reflexology sessions, from student sessions at our student clinic, from rental of healing rooms and our seminar room, and, from sale of products. The diversity of income provides stable revenue.

The courses offered at the Pacific Institute of Reflexology are endorsed by the Reflexology Association of British Columbia and the Reflexology Association of Canada. The company has enjoyed an A+ rating from the Better Business Bureau since 1983. Its reputation is exemplary and it enjoys its prominent position in the market place.

That said, there are a number of directions in which it has tremendous potential to grow. Its prominent position in the market place renders it possible to: 1). diversify it’s course offerings to provide training in other fields of bodywork. 2). with the recent increased popularity of reflexology in British Columbia it can develop franchises in strategic locations – the infrastructure for this is in place. 3). it can also develop and market a series of online courses. Currently, it is reaching out to newly established reflexology salons to provide professional training for the practitioners employed in these establishments.

Reflexology is fast gaining recognition and acceptance in our society and internationally. Consequently, more and more research is being conducted to evaluate the benefits of reflexology, especially in its contribution to health care. The future is bright.

I will provide the necessary support and training for the new owner(s) to continue providing all of the quality products and services currently available through the Institute.

Seriously interested individuals who can see themselves moving the Pacific Institute of Reflexology forward in the future are invited to complete an application and submit it.