As the owner of the Pacific Institute of Reflexology, I, Christopher Shirley, have decided to retire. Consequently, I am interested to meet anyone who has a serious interest in purchasing this business. The business has steadily grown over recent years and has a very bright future. I am looking for a person who is excited to take on the challenges of moving this business forward. I see this as a wonderful opportunity for the right person. I am willing to provide all the necessary support for this person(s) to successfully learn the current operation of the business as well as move it forward.

The purchaser(s) will inherit the well established profile of the Institute. It is the most well established reflexology training school in Western Canada. Its website is well established with priority listings on search engines. Training will be provided for teaching the courses and, administration. At present the Institute offers the following items:


At present five reflexology courses are offered by the Institute. All of them have been offered for a number of years and as a result are well designed. Three of the courses are basic courses that teach the basic hands-on reflexology techniques. One is for working with the feet, one for working with the hands and the third for working with the ears. A discount is offered for the second and third courses attended which effectively increases attendance at the less popular courses. Two advanced courses are offered. One presents expansion of knowledge of reflexology plus basic business skills for the prospective professional practitioner. This course combined with either the basic foot course or the basic hand course prepares the participants to fulfill the requirements for professional recognition by the Reflexology Association of Canada, and, the Reflexology Association of British Columbia. The other advanced course presents advanced techniques and strategies for working with the feet to benefit recipients with health challenges.  Recently, the Clinical Foot Reflexology Diploma Program was established. This program consists of the Basic Foot course, and the two advanced courses. Enrolment in this program provides participants with a discount for the three courses and a diploma upon successful completion of all three courses.       Special Special events are offered on a regular basis in which highly regarded international reflexology trainers present their courses. 


Three charts have been developed and are presently marketed. One is of the feet, one for the hands and the third for the ears. They are produced in four popular sizes. All three charts are copywritten.


“Foot Reflexology: A Step-by-Step Guide” is the title of this popular DVD that leads the viewer through the process of giving a foot reflexology session. This DVD facilitates friends and families sharing reflexology with each other. It can also be used as the basis of a one day adult education course.

Professional Marketing Brochures

These ten brochures effectively bring reflexology to the attention of ten different groups of people. The ten topics are: asthma, cancer, diabetes, epilepsy, insomnia, pain, PMS, pregnancy, seniors and stress. They are well designed to attract and inform each group of the benefits of reflexology within its legal boundaries. These are marketed to professional reflexologists across North America for promotion of their practice.

Our Mission

The mission of Pacific Institute of Reflexology is to bring the practice of reflexology into the mainstream of western health care delivery and practice. As such, it will become an integral part of a diversified approach to health care and health maintenance that is accessible to all.


By combining information, instruction, a comprehensive resource library, and a unique line of health enhancing products, the Pacific Institute of Reflexology has become a centre of excellence and is a premier venue for the teaching and practice of reflexology in Western Canada. Having maintained membership and active participation with the Reflexology Association of British Columbia, the Reflexology Association of Canada, and other reflexology associations worldwide, the Pacific Institute of Reflexology recognizes and promotes the idea of establishing professional standards of treatment and the appropriate education of practitioners. To date, several basic and advanced training courses that offer recognized certification have been established. A well respected set of reflexology charts and an instructional DVD has been produced for the use of persons with an interest in reflexology. Professional marketing brochures complete the current product line. Additional courses, products and instructional/ informational DVDs are planned for future release. The franchising arm of the Pacific Institute of Reflexology provides a unique opportunity for current or potential practitioners to become part of an existing network of committed, knowledgeable and compassionate healers. Similarly, our teacher training program offers opportunity to individuals who are excited about teaching our five training courses. Individuals who have an interest in holistic and complementary medicine are invited to investigate this unique opportunity to purchase this company. To do this you should contact Chris Shirley using our phone number or email address.